Many business owners hear the word “marketing” and want to start running in the other direction as if they’re getting chased by a mountain lion. You’d think marketing was a four-letter word! It’s time to rethink that sentiment — and make marketing fun!
It’s undeniable that we live in a digital world. Your customers are looking for you — on the internet. So, creating and working a digital marketing strategy should be a no-brainer for your business. You have to have a standout online presence in order to grow, thrive, and stay top-of-mind and relevant, no matter what industry you’re in.
Think of it like fishing. If you’re not connecting with your ideal clients or customers in the places where they hang out, you are missing out on a huge opportunity to hook them as fans. But hooking them is only the beginning. Once you hook them, you need to keep them coming back for more. The best way to do this is by nurturing them — continuously creating interesting content (and offers!) to engage them.
What is digital marketing?
Digital marketing is any form of marketing that’s online.
– Websites
– Emails
– Social Media
Supercharge me!
Now you know that you need to be constantly creating unique (& interesting) content in order to keep your customers engaged, but how? Here’s a list of three ways to supercharge your strategy.
- Become a master storyteller
Your customers want to relate to your products, so engage them in a way that’s meaningful. Storytelling is a captivating tool that makes your brand relatable and relevant. When done right, stories turn into memories that stick, and your brand will stay at the forefront of your customers’ minds. - Be a teacher
Make yourself valuable and teach your customers something they don’t already know. Create a how-to list or a guide to using your product or service. When you provide information for free, you’re building credibility and trust. Next time your customers need to make a purchase, your name or brand will rise to the top of the list. - Just be real
There’s a lot of hype about SEO and using all the right keywords to drive traffic to your site through Google. This information is great, but it can lead to content creation that feels keyword-stuffed and inauthentic. When you’re creating content, just be real. When people read what you’ve written, authentic content feels much less sales-y; like you’re doing it for the right reasons. Because you are.
A few strategic tools in your back pocket can catapult your brand beyond your competition. I’m here to talk strategy if you want to dig deep and see where you can improve.
