If you want to make more money, build genuine, long-term relationships with your fans, turns leads into customers, increase your revenue from existing customers, and absolutely crush the world of online business… I’ve got two magic words for you: Email Marketing.

Emails stats that’ll knock your socks off
For those of you driven by stats and numbers (and you should be — because we gotta track how well this works), here’s the skinny on why you should be focusing on email as your top marketing strategy:

• ROI. Every business owner knows this three-letter performance measure is critical to building revenue. ‘Cause no one wants a business that simply “stays afloat.” You need to earn money. Well, never fear… the ROI of email will have you singing in the shower. *Drumroll please*… Hubspot reported (in 2020) that the ROI of emails is 3,800%. Say what? That’s insane! And something you and your business can achieve with the right strategy.
  
• Ok. Now you’re listening, amiright? Let’s look at this from a different angle — every dollar spent on email marketing generates at least $38 (some reports claim $44… either way, it’s rad). Whoop!
  
• Email sells. Disruptive Advertising reports that shoppers spend 138% more when marketed to though email (compared to those who didn’t receive email offers). Yes, please.
  
• Automate, automate, m’friend. Email automation is all about getting the right message to the right person at the right time with the right offer. How do you do it? By setting up campaigns, sequences, or flows of emails to send to your customers based on their actions. Is someone looking at a product on your site, then clicks away? You enter them into a sequence. Did they leave something in the cart and then get distracted and forget to hit buy? Remind them what they’re missing out on by entering them into your abandoned cart flow. The results you get from automating your emails are undeniable… Campaign Monitor reports that 320% more revenue is driven from automated emails than non-automated emails.

Don’t leave money on the table
At these return rates, you’d be a fool to ignore the power of email as a marketing tool. It’s a convincing argument. And adding email to your marketing arsenal isn’t gonna break the bank… it’s a fantastic way to build the know, like, and trust factor with your fans… from the ground-up. And now — while the world is disrupted and we’re re-thinking just about everything in terms of business and marketing and purchasing decisions — is the right time to seize the opportunity. Build and nurture your list, delight your fans using storytelling, personality, and proven conversion copy sales techniques, and watch your eyes turn into dollar signs as your bank account goes “Cha-ching.” Everybody’s got time for that!

A dose of strategy’ll do ya
One of the best things about using emails for marketing is that you can get great results with just a few automations. Or, if you want to go deep, an ongoing email marketing strategy will undeniably grow your business in ways you never imagined possible. (Did I mention email will also cost you a fraction of the price of using social media for a similar purpose?) By putting together a winning strategy — customized for your business, based on your customer’s desires and behaviors — you’re laying a solid foundation to grow your business, expand your fanbase, and watch the numbers in your bank account multiply.